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New Technologies and Standardization – An Intellectual Argument
Do you remember when VHS and Beta videos were all the rage? Some people bought BETA recorders, which was actually a better technology, it had more features with better quality – other people bought VHS recorders. The only problem was you couldn’t play the Beta videos on a VHS device, and you couldn’t play VHS videos on a beta player. Eventually VHS won out, and everyone who bought the Beta recorders eventually had to switch over. Back in the day, you could find used Beta tapes and recorders at garage sales around town.
These two different technologies were fighting in the free marketplace and competition is good for America, and it helps lower the price for consumers. However, if you reach a point when you have to throw it away, because it doesn’t work on the other device, then you’ve lost all your money. And that’s very unfortunate. Too often, we have competing technologies without standardization in the consumer technology industry-sector, which runs parallel, and their fierce competition actually end up hurting the consumer. The same thing happens today and let me give you a couple of examples.
First, let’s discuss the e-book readers. Before e-book readers – if you owned a book, you could put it on your bookshelf, loan it to a friend, take it with you, move to a different house, and put it on a different bookshelf. You owned that book. Now, if you buy an e-book for an e-book reader, you don’t really own the book in the same way as you would if you had a physical copy, a published copy, or a bound book. Consider if you will that you buy an e-book for your Kindle device or your Nook.
If you decide to get a different device, there is a good chance you won’t be able to take your e-books that you’ve already paid for, that you already own and put them on your new device, because they will be incompatible. It’s the same thing with the VHS and Beta videos, and I thought we already learned our lessons on those technologies. Transportability issues are very important for people who own their own digital libraries. This is a serious issue.
Now then, some devices like the iPad allow you to take your e-books and put them onto another device, but many of the other devices don’t let you take them off and put them on your iPad, although I assume in the future someone will break the code and there will be an app you can buy to do that. Nevertheless, you can see the problem with the technologies.
Also right now with the 3-D TVs, many of the 3-D glasses will not work on other televisions. That’s really unfortunate if you own a pair of 3-D glasses and you go to your friends house to watch the World Cup soccer game on their 3-D TV, but your glasses won’t allow you to see the picture correctly. That’s not fair, of course each company such as Samsung electronics, Sony Corp., or Panasonic, or LG electronics want you to buy their 3-D TV, and their special glasses. To better illustrate this point, perhaps you should read the article in the Wall Street Journal titled; “New 3-D Specs for Your TV,” by Jerry A. DiColo.
All I can say, is here we go again. Humans are not learning from their mistakes and neither are the manufacturers of our high-tech and personal tech devices. It’s not right, we need standardization. Yes we need competition in the market place, but we also need platforms which all work together. If we don’t fix this or make this more prevalent in the future, our Virtual Reality Living Room will never get out of the gate. Please consider all this.
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